SaaS products

Top SaaS products SMBs should use in 2023

By Banjo • 2023-01-27

Focusing on business growth is an absolute must for small and medium businesses (SMBs). Unfortunately, they often face a shortage of resources, time, and expertise which limits their ability to manage other tasks.

But thanks to the proliferation of software companies, a wide range of Software as a Service (SaaS) solutions tailored specifically to SMBs have now become available and has become the perfect solution to help them with their ancillary functions.Whatever type of business you run or services you offer, there's an impressive variety of feature-filled tools and apps to assist you and to stay competitive in today's business world, you need to get familiar with Software-as-a-Service (SaaS). To help you decide which SaaS products are best for your small business, we've curated a list of the top options.

Before you dive in, it's important to understand what SaaS is and what it can do for your business.

What is a SaaS Product?

Software as a Service (SaaS), or what some might call 'on-demand software,' is an innovative way to license and distribute software: customers can access centrally-hosted software through a licensed subscription all over the Internet.Rather than purchasing expensive hardware or software to install, you can quickly access an application from the Internet - a service referred to as SaaS, web-based software, rentware, or hosted software. The SaaS company simply makes the software available on its servers and allows users to access it with a few clicks, with the company taking care of providing access, security measures, IT support, and the running of the service.

What are the Advantages of Using a SaaS Product?

• Small and medium-sized businesses (SMBs) can leverage the power of Software as a Service (SaaS) products to streamline their operations and drive growth without breaking the bank.

• Subscription-based tools are hosted on the cloud, offering a flexible and scalable solution that can be accessed from anywhere with an internet connection.

• SaaS solutions can help SMBs in the long run, eliminating repetitive tasks, integrating with other software and services, and providing automatic updates for better security.

• SaaS products can help save time, money, and increase productivity - all while keeping security up-to-date and providing a competitive edge in the years ahead.

Top SaaS products for SMBs:

As we look ahead to 2023, there are several SaaS (Software as a Service) tools that small and medium-sized businesses (SMBs) should consider using to help streamline their operations and drive growth.

CRM software

CRM stands for “Customer Relationship Management”, and it's a powerful software solution that helps business owners manage relationships with their leads and clients, making it easier to track all communications. Instead of piecing together spreadsheets, databases and apps to keep track of customer data, a CRM is the ultimate tool to help your business reach the next level.

Popular options include Salesforce and HubSpot


Salesforce provides a centralized platform for managing and analyzing customer data, automating sales and marketing processes, tracking leads and forecasting, as well as having a vast range of customizable features for integrating with other systems. Small businesses and enterprises alike take advantage of Salesforce's capabilities, empowering them to boost their customer interactions and maximize their growth.


Hubspot's sales suite enables teams to target prospects, launch email campaigns, convert customers, interact with them, and track the success of their efforts - all with the added bonus of marketing automation that lets you craft unique workflows, distribute created content, link contact profiles, follow up on customer inquiries, and get the most out of your campaigns.

Accounting software

Accounting software is an invaluable asset for small businesses - it helps them to track accounts receivable and accounts payable, gain a comprehensive insight into their financial performance, and be well-prepared for tax season. Often, small businesses are able to utilize out-of-the-box accounting software, negating the need for complex customization. As a business expands, however, more intricate accounting needs arise, and custom enterprise resource planning (ERP) systems become a necessity.

Accounting software is a key component of an enterprise resource planning (ERP) system. ERP systems provide a comprehensive solution for all your essential business needs, bringing together functions such as financial planning, accounting, supply chain, inventory management, and procurement in one easy-to-access location.

Popular options include QuickBooks, Xero, and Wave.


QuickBooks is the perfect solution for small businesses to fulfill their accounting requirements with ease. Not only does it help you to stay on top of payables, overdue items and other accounting jobs, but it also allows you to quickly create Profit & Loss statements - giving you comprehensive, organized financial records at the click of a button.


Xero enables small businesses to keep accurate and current accounting records with ease. Quickly and easily connect your bank account and import statements into Xero with a few clicks. Generate custom invoices and send them out to customers, plan and schedule payments in advance, and build and create detailed reports with real-time data.


Wave Accounting is designed to revolutionize the way businesses manage bookkeeping processes. With Wave's bank reconciliation features, businesses can effortlessly keep track of all their bank account and credit card transactions in real-time - making bookkeeping more efficient and accurate than ever before!

Expense Management software

Businesses use expense management software to quickly and efficiently process, pay, and audit employee-initiated expenses. It allows employees to submit their expenses for approval via a browser or mobile app. Plus, this software simplifies the expense entry process, speeds up review, eliminates paper documents, and reduces the time spent on administrative tasks.

Employers can use expense management software to gain complete insight into their employees' utilization of company financial resources. This software further evaluates expenditures, spots potential money-saving possibilities, and controls unnecessary spending. In addition, businesses can integrate expense management software with time tracking, travel management, payroll, accounting, and workforce management software to make the most of it.

Popular options include Fyle and Concur.


Fyle is a cloud-based expense management software that helps businesses automate tracking, approving, and reimbursing employee expenses. It provides a mobile app and web platform that allows employees to capture and submit expenses and managers to review and approve expenses on the go.

Fyle is also the first expense management software to provide real-time expense management on cards you already have. This enables Finance teams to receive direct, real-time data feeds without depending on your bank for statements. Fyle also integrates with popular accounting and payroll software, such as QuickBooks, NetSuite Xero, TravelPerk, and more.

Chrome River

Chrome River Expense is an innovative end-to-end solution designed to help SMEs and Startups. This Windows-based online Expense Management system offers a comprehensive suite of features, including Invoice Management, Workflow Management, Multi-Currency, Receipt Management, and Receipt Upload all in one place.


Businesses can streamline their expense reporting process with Concur's automated features. This revolutionary platform boasts powerful features like receipt scanning, credit card integration, policy compliance, and comprehensive reporting and analytics capabilities. Plus, users can stay on top of expenses with the Concur app, enabling them to effortlessly track expenses, submit expense reports, and book travel.

Project management software

Project management software is a powerful online collaborative tool that helps people organize, plan, and complete projects on time. It enables users to assign tasks to different members, track progress and analyze productivity. With project management software, managers can gain a deeper insight into how much time each team member spends on various projects, thereby enhancing their efficiency.

Popular options include Asana , ProofHub and Trello.


Asana is the perfect tool for busy business users looking for an easy way to organize their to-do lists and action items. It's incredibly easy to get started with Asana and its popularity speaks to its simplicity. To get going, create a workspace and add projects with tasks and priorities.


Trello is the perfect SaaS project management solution for small businesses; it allows teams to stay in sync across all devices, so they can collaborate on projects effortlessly from start to finish - even on the go, with the convenience of their phone apps.


Startups that need a centralized tool to streamline their daily work activities should look no further than ProofHub – an ideal project management solution that comes with 8 powerful work management apps seamlessly integrated into a highly intuitive interface.

Marketing automation software

Marketing automation software simplifies the marketing procedures necessary for digital marketing campaigns, from managing campaigns and segmenting audiences to tracking website analytics and assigning lead scores. Marketing automation eliminates the need for tedious manual tasks, eliminates errors, and yields better results. You can turn your attention to more strategic efforts, such as creating campaigns, setting objectives, conducting research, maintaining brand integrity, tracking KPIs, and more – all while saving time.

Popular options include Hootsuite and Marketo.


Hootsuite is the ideal tool to streamline your social media management: with features such as automatic scheduling, social media monitoring, performance reporting, and basic task management, you can easily plan, schedule, and syndicate social posts with ease.


Medium-sized businesses often rely on Marketo to help them hone in on lead management, email marketing, consumer marketing, customer base marketing and mobile marketing. Its industry-specific solutions are a great fit for technology, healthcare, media, higher education and manufacturing.

E-commerce software

E-commerce software is your one-stop shop for managing product inventory, fulfilling and shipping orders, maintaining a product database, tracking sales, marketing to customers, offering discounts, running loyalty programs, and even crafting a blog to attract potential customers – what more could you ask for? 

Popular options include Shopify and WooCommerce.


Shopify is a revolutionary e-commerce platform that empowers merchants to effortlessly sell their products anywhere, from online stores to physical retail outlets and everywhere in between – making it the ideal solution for dropshipping.


WooCommerce is an open-source, customizable software solution crafted for WordPress-based websites. An ideal choice for creating online e-commerce stores, it enables anyone to transform their regular website into a feature-filled, fully-functioning online store!

Communication and collaboration software

Teams can collaborate across the internet with online collaboration tools like Trello, Slack and Asana. These tools are designed to foster communication, collaboration and teamwork among remote teams, and are often referred to as “online collaboration software” and “virtual collaboration tools.”


Slack is like a lifeline for remote teams, connecting them in one single place. With its channels, teams can collaborate, chat and share files effortlessly. Plus, it offers seamless integration with over 2000+ apps. Its powerful technology stack consists of React.js for the frontend, Node.js, Erlang, and Elixir for the backend, PostgreSQL and MongoDB for data storage, and Amazon Web Services (AWS) for cloud infrastructure. Moreover, WebSockets, RabbitMQ, Redis and Memcached are used to further increase performance and scalability. All these cutting-edge tools join forces to provide a reliable and expandable platform for communication and collaboration.


Trello is the perfect way to keep your entire organization in the loop! This free online collaboration tool allows you to track the progress of your project with a visual board. Just use the column headings to sort each task's card, and move them along the board as they progress. Best of all, everyone on your team will see the updates in real-time, so no one will be left in the dark when it comes to changes!

Cybersecurity software

A Cybersecurity Software is an absolute necessity for safeguarding Cyber Security and Privacy for businesses and individuals alike. Cybersecurity is the means of protecting networks, systems, and applications from cyber-attacks, preventing unauthorised data access, cyber-attacks, and identity theft.

Popular options include Prophaze and BLACKbox.

Prophaze WAF

Unlike standard firewalls, Prophaze WAF provides exclusive security for web and mobile APIs, equipped with advanced Adaptive Profiling and Behavioral-based machine learning algorithms. Enjoy the added protection of Kubernetes Platform when you use Prophaze WAF to secure your Kubernetes clusters and cloud infrastructure from any potential attack.


To safeguard the continuity of every company's operations, BLACKbox provides a solution for preserving digital assets, including accounting or ERP data, Non-Disclosure Agreements, and confidential data. This invaluable system also helps protect against leakage and theft of sensitive information, keeping companies free from potential liability. It works across servers, laptops, desktops, tablets, and smartphones – so no matter where the data is, it's secure.

Final Thoughts

To ensure your business thrives, you must find the ideal tools to help it realize its goals and objectives. The article is only a brief glimpse of some of the most popular SaaS offerings and the list is infinite. Each product is designed for a distinct purpose - to help fledgling companies ascend and expand rapidly. By investing in first-class SaaS tools, small and medium-sized enterprises can amplify their performance, drive progress and maintain a competitive advantage for years to come.

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