Comparison Mediavine vs AppNexus

Mediavine is a company active in the field of technology, information and the internet. It was established in 2004. It is headquartered in Boca Raton, Florida. It is recognized as an industry leader for its sophistication in ad management and optimization. It supports content creators for video monetization and sponsored influencer marketing as well. Its objective is to increase the rate of sustainability for businesses. Mediavine provides a well-developed framework and offers well-reviewed applications for use. It comes with premium third-party advertising partners as well. It offers a data-driven dashboard and dynamic ad placement. It also has an active Mediavine Publisher Support Team.

AppNexus is the former name of the company known as ‘Xandr’. It is a privately held company based in New York. It has been active since 2007. Its name was changed in 2018. Xandr is a technology platform that operates in the field of advertising. It provides data and identity solutions, automation and technology features. It comes with services such as Xandr Invest, Xandr Curate and Xandr Monetize. Xandr Invest is aimed at automating transactions, defining the audience base and achieving unified reach. XandrCurate is aimed at control of market data and creation of an effective strategy. Xandr Monetize is aimed at strategic inventory management along with data-driven yield optimization.