Comparison Salesforce Interaction Studio vs Nosto

Salesforce Interaction Studio is a popular Salesforce service provided for the purpose of optimization of marketing. It is known for its sophisticated and reliable personalization and interaction management solution. It works mainly in real-time and helps businesses with promotions on different channels. Salesforce Interaction Studio helps businesses increase the level of customer satisfaction through the personalization of website experience and emails at open times. It comes with an easy-to-use Marketing Cloud Journey Builder as well. It also offers reliable data and analytics, along with a scope for A/B testing. Salesforce Interaction Studio is also known for its sophisticated Interaction Studio Connector for Sales and Service Cloud.

Nosto is an experience platform used by online businesses to provide a personalized shopping experience to their customer base. Nosto is based in Helsinki, Southern Finland. It has been active since 2011 and is founded by Juha Valvanne, Antti Pöyhönen and Jani Luostarinen. Its personalization service is available across different devices and touchpoints. Nosto provides its users with an intuitive interface along with a range of merchandising solutions. It also provides scope for integrations. It helps to create high-quality onsite interactions, category merchandising and automated product bundles. It offers segmentation, A/B testing and optimization as well. It provides personalization for emails, mobile applications and online stores.