AB Tasty is a customer experience optimisation company. AB Tasty offers AI-driven experimentation, personalisation, and product optimisation platforms for user testing. AB Tasty was founded in 2009 as a web analytics agency. The company then became well in 2013 for its software-as-a-service (SaaS) product. AB Tasty has partnered with over 90 agencies and has a well-developed ecosystem. It is widely used by web owners for marketing purposes and to provide high-quality user experience to its audience and retain them. Users rely on its wide range of features to provide a personalized experience to the audience. It is used to test ideas on different devices and uses Artificial Intelligence (A.I.) for increased audience engagement. It is observed that there is now an increased trend of innovation, personalization and competition among web owners.
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