Comparison Ad Lightning vs Smart Ad Server

Ad Lightning is the former name of Boltive, an industry leader in providing high-quality tools to publishers and ad exchanges. It is a privately held company which started in 2016. Ad Lightning operates in the field of advertising services. Its primary objective is to protect advertisers and publishers from bad ads through regular monitoring and auditing. Publishers and ad exchanges rely on Ad Lightning’s features to keep an eye out for bad ads and possible compliance violations. It provides powerful data and analytics, high-quality Ad tools, proprietary technology and customizable scoring methodology in order to ensure consistent high quality in the advertisements and receive a better Return Of Investment (ROI).

Smart Ad Server is a company created in 2001. It has been active in the advertising industry and has been created within a premium publisher. It has 20 offices located in different parts of the world. Its user base mainly comprises publishers and advertisers. Smart Ad Server provides publishers with high-quality solutions such as Ad Server + SSP along with the unified auction. It also comes with capabilities such as video, mobile, data activation and private marketplace. It also provides high-quality solutions for buyers such as contextual intelligence and DSP. It also offers buyers auction packages and managed campaigns.