Comparison Amazon Advertising vs Google AdSense

Amazon Advertising is an Amazon service provided for advertisers operating in a wide range of industries such as automotive, consumer electronics, entertainment, fashion, financial services, grocery, publishing, telecom and toys and games. It provides a partner directory and partner network as well. Amazon Advertising allows advertisers to showcase their products, make their brands discoverable and engage shoppers in different ways. It provides Amazon Demand Side Platform (DSP), video ads and audio ads. It also provides a custom advertising solution for online and offline channels along with analytics and measurement. It has also provided a library of free courses for the advertiser community.

Google AdSense is a popular program offered by Google to the publisher community. The program has been active in the advertising services industry since 2003. It is headquartered in Mountain View, California. It serves as a sophisticated tool to help publishers generate revenue from their websites with ease. It is known for its interactive and media-rich advertisements. Google AdSense enables publishers to target their audience effectively. It is also available for popular content management systems like WordPress, where it is implemented through the use of a Google AdSense Code and ID. It provides a user-friendly dashboard on its Google AdSense application as well.