Comparison Criteo vs Google AdSense

Criteo is a company active in the field of advertising services. It is recognized as an industry leader for its sophisticated platform and set of solutions. Its user base mainly comprises marketers and media owners from around the world. Criteo is based in Paris, France and it also has many offices located around the world. It is known for its expertise in personalization and behavioural targeting. Criteo provides convenience to users in the process of building, scaling and activating first-party audiences. It helps raise the level of awareness and rate of conversion effectively. It relies on Artificial Intelligence to ensure effective product recommendations and provide dynamic creative optimization as well.

Google AdSense is a popular program offered by Google to the publisher community. The program has been active in the advertising services industry since 2003. It is headquartered in Mountain View, California. It serves as a sophisticated tool to help publishers generate revenue from their websites with ease. It is known for its interactive and media-rich advertisements. Google AdSense enables publishers to target their audience effectively. It is also available for popular content management systems like WordPress, where it is implemented through the use of a Google AdSense Code and ID. It provides a user-friendly dashboard on its Google AdSense application as well.