Custom Fonts vs Font Awesome
A side by side look at reach, regional footprint and where each font scripts technology actually wins, built from live detections across millions of websites.
The short version. Font Awesome has roughly 43055x more sites overall (436 vs 18.8M). But the split flips by market: Custom Fonts over-indexes in Pakistan, Lithuania and China, while Font Awesome runs the majority in Russian Federation, Canada and Poland. Which one fits depends far more on your market than on raw totals.
Head to head
Where each technology comes out ahead, by dimension
Who leads each market
Share of the two technologies per country. The marker is Custom Fonts's 0% global share, so bars past it lean Custom Fonts.
Where to build
Building an app, theme or agency around one technology? This is where its sites actually concentrate.
Build for Custom Fonts
Build for Font Awesome
United States is the most one-sided market in this comparison: 1.4M Font Awesome sites to 17 on Custom Fonts, a 100% split. For a new project there, the ecosystem, plugins and talent all point one way.
Which should you choose
A quick read based on reach and regional traction
Choose Custom Fonts if
- ✓You sell into Pakistan, Lithuania and China, where it has real traction.
- ✓You value where it concentrates its footprint over sheer volume.
- ✓Your team is already invested in the Custom Fonts stack.
Choose Font Awesome if
- ✓You operate in Russian Federation, Canada and Poland, its heartland.
- ✓You want the larger install base (18.8M sites) and a bigger ecosystem.
- ✓Your team is already invested in the Font Awesome stack.
Export the websites behind either technology
Get the sites using Custom Fonts or Font Awesome with emails, socials and country filters.