Custom Fonts vs Google Font API
A side by side look at reach, regional footprint and where each font scripts technology actually wins, built from live detections across millions of websites.
The short version. Google Font API has roughly 35599x more sites overall (436 vs 15.5M). But the split flips by market: Custom Fonts over-indexes in Pakistan and Lithuania, while Google Font API runs the majority in Russian Federation, Poland and Canada. Which one fits depends far more on your market than on raw totals.
Head to head
Where each technology comes out ahead, by dimension
Who leads each market
Share of the two technologies per country. The marker is Custom Fonts's 0% global share, so bars past it lean Custom Fonts.
Where to build
Building an app, theme or agency around one technology? This is where its sites actually concentrate.
Build for Custom Fonts
Build for Google Font API
United States is the most one-sided market in this comparison: 1.1M Google Font API sites to 17 on Custom Fonts, a 100% split. For a new project there, the ecosystem, plugins and talent all point one way.
Which should you choose
A quick read based on reach and regional traction
Choose Custom Fonts if
- ✓You sell into Pakistan and Lithuania, where it has real traction.
- ✓You value where it concentrates its footprint over sheer volume.
- ✓Your team is already invested in the Custom Fonts stack.
Choose Google Font API if
- ✓You operate in Russian Federation, Poland and Canada, its heartland.
- ✓You want the larger install base (15.5M sites) and a bigger ecosystem.
- ✓Your team is already invested in the Google Font API stack.
Export the websites behind either technology
Get the sites using Custom Fonts or Google Font API with emails, socials and country filters.