Comparison Dreamdata vs Google Analytics

DreamData is a software development company based in København K, Capital Region. It has been active in the software industry since 2018. It specializes mainly in the area of B2B revenue attribution. Its objective is to help B2B marketers get access to relevant data and insights to build complete B2B customer journeys and generate more revenue from their efforts. It serves as an easy-to-use, no-code platform. Dreamdata offers its users rich insights into the touch points of customer journeys and gives them the scope to optimize their processes across different pipelines, channels and campaigns with ease. It offers scope for experimentation as well.

Google Analytics is a free Google service used by businesses to gain insight into their business performance. Its objective is to help businesses optimize their ROI. It mainly takes a customer-centric approach to its measurement. Google Analytics is available for use across different devices and platforms. Google Analytics also relies on machine learning to provide accurate predictions. It comes with built-in automation and modelling capabilities. It is available for integration with different Google tools and services. It is known for its user-friendly interface and fast analysis of data. It also allows its users to share detailed reports with ease.