Comparison Facebook Pixel vs Google Analytics

Facebook Pixel is a code which is widely used by website owners to build their audience base effectively. It enables users to analyse their audience reach and make improvements to their campaigns. It helps users understand the rate of conversion for cross-device ads as well. Facebook Pixel enables businesses to reach their target audience effectively. It allows for the ease of creating custom audiences through the Dynamic ads feature. Facebook pixel is designed to be used. It helps users track events based on different factors such as the number of times a page was viewed, the time spent on each page, the items added to the cart and the purchases made, among others.

Google Analytics is a free Google service used by businesses to gain insight into their business performance. Its objective is to help businesses optimize their ROI. It mainly takes a customer-centric approach to its measurement. Google Analytics is available for use across different devices and platforms. Google Analytics also relies on machine learning to provide accurate predictions. It comes with built-in automation and modelling capabilities. It is available for integration with different Google tools and services. It is known for its user-friendly interface and fast analysis of data. It also allows its users to share detailed reports with ease.