Comparison Hotjar vs Google Analytics

Hotjar is an IT company based in St Julian’s, Malta. It was founded in 2014. It offers in-depth information on user behaviour and helps businesses make improvements to product experiences. Hotjar operates as a remote company and works with clients from around the world. It specialises in the area of analytics and conversion rate optimization. It makes use of interactive heatmaps to help its clients gain a better understanding of visitor behaviour. It gathers information from surveys and feedback polls as well. It offers rich insights through its analytics. Hotjar is mainly data-driven and it offers visitor recordings and detailed conversion funnel reports to further empower businesses to make changes to their strategies.

Google Analytics is a free Google service used by businesses to gain insight into their business performance. Its objective is to help businesses optimize their ROI. It mainly takes a customer-centric approach to its measurement. Google Analytics is available for use across different devices and platforms. Google Analytics also relies on machine learning to provide accurate predictions. It comes with built-in automation and modelling capabilities. It is available for integration with different Google tools and services. It is known for its user-friendly interface and fast analysis of data. It also allows its users to share detailed reports with ease.