Comparison Integral Ad Science vs Google AdSense

Integral Ad Science is a company based in New York. It was founded in 2009. It is regarded as a global leader in the digital advertisement industry. It works with brands, agencies, publishers, platforms and partners to deliver innovative ad tech solutions. Its objective is to address the common issues faced in the digital media industry, improve viewability and ensure impactful impressions. Integral Ad Science provides high-quality solutions for desktop and mobile devices of different screen sizes. Its solutions are categorized by product types. Its solutions include ad fraud, brand safety, streamlining of workflows, campaign activation for mobile and in-app along with comprehensive reporting.

Google AdSense is a popular program offered by Google to the publisher community. The program has been active in the advertising services industry since 2003. It is headquartered in Mountain View, California. It serves as a sophisticated tool to help publishers generate revenue from their websites with ease. It is known for its interactive and media-rich advertisements. Google AdSense enables publishers to target their audience effectively. It is also available for popular content management systems like WordPress, where it is implemented through the use of a Google AdSense Code and ID. It provides a user-friendly dashboard on its Google AdSense application as well.