Comparison Integral Ad Science vs Smart Ad Server

Integral Ad Science is a company based in New York. It was founded in 2009. It is regarded as a global leader in the digital advertisement industry. It works with brands, agencies, publishers, platforms and partners to deliver innovative ad tech solutions. Its objective is to address the common issues faced in the digital media industry, improve viewability and ensure impactful impressions. Integral Ad Science provides high-quality solutions for desktop and mobile devices of different screen sizes. Its solutions are categorized by product types. Its solutions include ad fraud, brand safety, streamlining of workflows, campaign activation for mobile and in-app along with comprehensive reporting.

Smart Ad Server is a company created in 2001. It has been active in the advertising industry and has been created within a premium publisher. It has 20 offices located in different parts of the world. Its user base mainly comprises publishers and advertisers. Smart Ad Server provides publishers with high-quality solutions such as Ad Server + SSP along with the unified auction. It also comes with capabilities such as video, mobile, data activation and private marketplace. It also provides high-quality solutions for buyers such as contextual intelligence and DSP. It also offers buyers auction packages and managed campaigns.