Comparison Lucky Orange vs Google Analytics

Lucky Orange is a company active in the field of advertising since 2012. It is headquartered in Overland Park, KS. It specializes in the areas of conversion optimization and analytics. Its mission is to work with brands and give them access to high-quality conversion rate optimization tools. Lucky Orange gives insight into customer behaviour patterns. It provides dynamic heatmaps, and session recordings along with a live chat feature. Lucky Orange also provides form analytics and key for metrics to help businesses optimize their approach. It supports businesses for surveys and announcements as well. Lucky Orange provides dashboards along with robust customer support.

Google Analytics is a free Google service used by businesses to gain insight into their business performance. Its objective is to help businesses optimize their ROI. It mainly takes a customer-centric approach to its measurement. Google Analytics is available for use across different devices and platforms. Google Analytics also relies on machine learning to provide accurate predictions. It comes with built-in automation and modelling capabilities. It is available for integration with different Google tools and services. It is known for its user-friendly interface and fast analysis of data. It also allows its users to share detailed reports with ease.