Comparison Matomo Analytics vs Google Analytics

Matomo Analytics is an analytics platform known for its rich set of features. It is fully open source and is available for free. It is based on PHP and MySQL. It is available for installation on the webserver. It is known for offering a high level of data privacy protection and complete data ownership. Matomo Analytics is available as a free cloud trial for 21 days. Matomo Analytics offers ease through its Google Analytics Importer. It also provides secure tracking of personal data as per privacy laws. It comes with no data limitations. It provides reliable reporting and gives users access to actionable insights as well. It also supports customization and extensibility.

Google Analytics is a free Google service used by businesses to gain insight into their business performance. Its objective is to help businesses optimize their ROI. It mainly takes a customer-centric approach to its measurement. Google Analytics is available for use across different devices and platforms. Google Analytics also relies on machine learning to provide accurate predictions. It comes with built-in automation and modelling capabilities. It is available for integration with different Google tools and services. It is known for its user-friendly interface and fast analysis of data. It also allows its users to share detailed reports with ease.