Comparison Optimizely vs Google Optimize

Optimizely is a platform that works with businesses to optimize the experience for customers in a safe and effective manner. It is based in New York. It comes with a rich set of tools to enable businesses to create unique digital experiences for their websites. Optimizely enables businesses to perform testing and receive insights in order to create better UX for their customers. Optimizely boasts a vast network of partners around the world. It also works with businesses to plan their marketing approach and strategy. It provides its services in the areas of content management and feature management as well. It uses Artificial Intelligence to help businesses create more personalized digital experiences.

Google Optimize is a tool provided by Google to empower developers. It gives scope to developers to perform online split-testing with ease. It helps users perform testing like A/B testing, multivariate testing along with redirect tests. The objective of Google Optimize is to help businesses increase their conversions. It is available both as a free version and as an enterprise version known as ‘Google Optimize 360’. Google Optimize serves both as an editor and a reporting suite. The editor gives scope for developers to test the HTML content with ease. The reporting suite provides a space for experimentation and helps businesses gain access to actionable insights.