Comparison Optimizely vs OneSignal

Optimizely is a platform that works with businesses to optimize the experience for customers in a safe and effective manner. It is based in New York. It comes with a rich set of tools to enable businesses to create unique digital experiences for their websites. Optimizely enables businesses to perform testing and receive insights in order to create better UX for their customers. Optimizely boasts a vast network of partners around the world. It also works with businesses to plan their marketing approach and strategy. It provides its services in the areas of content management and feature management as well. It uses Artificial Intelligence to help businesses create more personalized digital experiences.

OneSignal is a company based in San Mateo California. It provides high-quality solutions to businesses to help them engage their customers better through different marketing methods. It was founded in 2014. OneSignal serves as an engagement platform. It provides its services for different types of marketing such as mobile marketing, digital marketing and multichannel marketing. It also helps businesses keep their customers notified in a visible and direct manner through push notifications and web notifications. OneSignal helps with email, in-app and SMS marketing as well. It offers personalization, segmentation, analytics and A/B Testing to help businesses optimize their marketing campaigns and see visible results.