Comparison Snowplow Analytics vs Google Analytics

Snowplow Analytics is a company active in the industry of technology. It was started in 2012 and is based in London, England. It is known for offering high-quality solutions for analytics. It serves as a sophisticated platform with expertise in the area of behavioural data. Its objective is to provide a high level of control to organizations and help resolve difficult data challenges efficiently. Snowplow Analytics provides useful solutions such as advanced analytics with scope for customization, AI/ML and composable CDP. It is available as a free demo and provides a guided walkthrough to help users get acquainted with its tools and features.

Google Analytics is a free Google service used by businesses to gain insight into their business performance. Its objective is to help businesses optimize their ROI. It mainly takes a customer-centric approach to its measurement. Google Analytics is available for use across different devices and platforms. Google Analytics also relies on machine learning to provide accurate predictions. It comes with built-in automation and modelling capabilities. It is available for integration with different Google tools and services. It is known for its user-friendly interface and fast analysis of data. It also allows its users to share detailed reports with ease.