Comparison Yandex.Metrika vs Google Analytics

Yandex.Metrica is a popular tool made available by Yandex. It is widely used by businesses for the measurement of the results of their online and offline advertising campaigns. It provides a tracking feature as well. Yandex.Metrica provides web analytics to help businesses get a firm grasp of the traffic trends and mouse movements. It helps them apply attribution models and gives them greater control over the bot traffic as well. It comes with a spam management tool as well. It comes with an intuitive dashboard and it also helps users make customizations to their reports with ease. It also provides ad hoc reporting and segmentation.

Google Analytics is a free Google service used by businesses to gain insight into their business performance. Its objective is to help businesses optimize their ROI. It mainly takes a customer-centric approach to its measurement. Google Analytics is available for use across different devices and platforms. Google Analytics also relies on machine learning to provide accurate predictions. It comes with built-in automation and modelling capabilities. It is available for integration with different Google tools and services. It is known for its user-friendly interface and fast analysis of data. It also allows its users to share detailed reports with ease.