Technology comparison

Product GTIN vs Facebook

A side by side look at reach, regional footprint and where each widgets technology actually wins, built from live detections across millions of websites.

VS
Product GTIN
Product GTIN
Widgets
2.6K
websites tracked
Top market
Netherlands
Over-indexes in
23 markets
Facebook
Facebook
Widgets
16.8M
websites tracked
Top market
United States
Over-indexes in
27 markets
💡

The short version. Facebook has roughly 6493x more sites overall (2.6K vs 16.8M). But the split flips by market: Product GTIN over-indexes in Greece, Netherlands and Denmark, while Facebook runs the majority in Japan, Russian Federation and Korea. Which one fits depends far more on your market than on raw totals.

Head to head

Where each technology comes out ahead, by dimension

Metric
Product GTIN
Facebook
Websites tracked
2,586
16,790,027Leads
Category
Widgets
Widgets
Markets it over-indexes
23
27
Strongest single market
Netherlands (264)
United States (1.4M)

Who leads each market

Share of the two technologies per country. The marker is Product GTIN's 0% global share, so bars past it lean Product GTIN.

Product GTINFacebook
🇳🇱Netherlands
401.9K
🇪🇸Spain
274.5K
🇵🇱Poland
301.5K
🇮🇹Italy
470.7K
🇬🇧United Kingdom
601K
🇫🇷France
501.4K
🇩🇪Germany
944K
🇦🇺Australia
298.1K
🇧🇷Brazil
268.2K
🇮🇳India
237.5K
🇨🇦Canada
312.8K
🇺🇸United States
1.4M
🇷🇺Russian Federation
186.1K
🇯🇵Japan
223.5K
Country reflects each site's detected country signal (primary country or ccTLD).

Where to build

Building an app, theme or agency around one technology? This is where its sites actually concentrate.

Product GTIN

Build for Product GTIN

Markets where Product GTIN punches above its global share
🇬🇷Greece0%68 sites
🇳🇱Netherlands0%264 sites
🇩🇰Denmark0%62 sites
🇳🇴Norway0%29 sites
🇸🇰Slovakia0%28 sites
🇪🇸Spain0%118 sites
🇵🇱Poland0%122 sites
Facebook

Build for Facebook

Markets where Facebook is overwhelmingly the default
🇯🇵Japan100%223.5K sites
🇷🇺Russian Federation100%186.1K sites
🇰🇷Korea100%35.4K sites
🇨🇳China100%28.8K sites
🇲🇾Malaysia100%27.6K sites
🇺🇦Ukraine100%50.9K sites
🇨🇴Colombia100%23.7K sites
Opportunity signal

United States is the most one-sided market in this comparison: 1.4M Facebook sites to 106 on Product GTIN, a 100% split. For a new project there, the ecosystem, plugins and talent all point one way.

Which should you choose

A quick read based on reach and regional traction

Product GTINChoose Product GTIN if

  • You sell into Greece, Netherlands and Denmark, where it has real traction.
  • You value where it concentrates its footprint over sheer volume.
  • Your team is already invested in the Product GTIN stack.

FacebookChoose Facebook if

  • You operate in Japan, Russian Federation and Korea, its heartland.
  • You want the larger install base (16.8M sites) and a bigger ecosystem.
  • Your team is already invested in the Facebook stack.

Export the websites behind either technology

Get the sites using Product GTIN or Facebook with emails, socials and country filters.

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