Search and Filter vs Facebook
A side by side look at reach, regional footprint and where each widgets technology actually wins, built from live detections across millions of websites.
The short version. Facebook has roughly 303x more sites overall (55.4K vs 16.8M). But the split flips by market: Search and Filter over-indexes in Japan, Israel and Netherlands, while Facebook runs the majority in Turkey, Korea and Ukraine. Which one fits depends far more on your market than on raw totals.
Head to head
Where each technology comes out ahead, by dimension
Who leads each market
Share of the two technologies per country. The marker is Search and Filter's 0% global share, so bars past it lean Search and Filter.
Where to build
Building an app, theme or agency around one technology? This is where its sites actually concentrate.
Build for Search and Filter
Build for Facebook
United States is the most one-sided market in this comparison: 1.4M Facebook sites to 6.9K on Search and Filter, a 100% split. For a new project there, the ecosystem, plugins and talent all point one way.
Which should you choose
A quick read based on reach and regional traction
Choose Search and Filter if
- ✓You sell into Japan, Israel and Netherlands, where it has real traction.
- ✓You value where it concentrates its footprint over sheer volume.
- ✓Your team is already invested in the Search and Filter stack.
Choose Facebook if
- ✓You operate in Turkey, Korea and Ukraine, its heartland.
- ✓You want the larger install base (16.8M sites) and a bigger ecosystem.
- ✓Your team is already invested in the Facebook stack.
Export the websites behind either technology
Get the sites using Search and Filter or Facebook with emails, socials and country filters.