Comparison theTradeDesk vs Google AdSense

theTradeDesk is a media buying platform active in the field of technology, information and the internet since 2009. It is headquartered in Ventura, California. It is known for its expertise in online advertising and behavioural targeting. It takes a data-driven approach to advertising. theTradeDesk is a single platform known for its effective solutions. It helps advertisers perform proper planning, optimization and measurement of their campaigns. It utilizes data from premium partners to give actionable insights to advertisers. It provides scope for customization on its platform through its APIs to help them meet its goals. It also gives its user base access to premium publisher inventory.

Google AdSense is a popular program offered by Google to the publisher community. The program has been active in the advertising services industry since 2003. It is headquartered in Mountain View, California. It serves as a sophisticated tool to help publishers generate revenue from their websites with ease. It is known for its interactive and media-rich advertisements. Google AdSense enables publishers to target their audience effectively. It is also available for popular content management systems like WordPress, where it is implemented through the use of a Google AdSense Code and ID. It provides a user-friendly dashboard on its Google AdSense application as well.