Comparison theTradeDesk vs Smart Ad Server

theTradeDesk is a media buying platform active in the field of technology, information and the internet since 2009. It is headquartered in Ventura, California. It is known for its expertise in online advertising and behavioural targeting. It takes a data-driven approach to advertising. theTradeDesk is a single platform known for its effective solutions. It helps advertisers perform proper planning, optimization and measurement of their campaigns. It utilizes data from premium partners to give actionable insights to advertisers. It provides scope for customization on its platform through its APIs to help them meet its goals. It also gives its user base access to premium publisher inventory.

Smart Ad Server is a company created in 2001. It has been active in the advertising industry and has been created within a premium publisher. It has 20 offices located in different parts of the world. Its user base mainly comprises publishers and advertisers. Smart Ad Server provides publishers with high-quality solutions such as Ad Server + SSP along with the unified auction. It also comes with capabilities such as video, mobile, data activation and private marketplace. It also provides high-quality solutions for buyers such as contextual intelligence and DSP. It also offers buyers auction packages and managed campaigns.