Technology comparison

Vello vs Facebook

A side by side look at reach, regional footprint and where each widgets technology actually wins, built from live detections across millions of websites.

VS
Vello
Vello
Widgets
957
websites tracked
Top market
Finland
Over-indexes in
2 markets
Facebook
Facebook
Widgets
16.8M
websites tracked
Top market
United States
Over-indexes in
48 markets
💡

The short version. Facebook has roughly 17544x more sites overall (957 vs 16.8M). But the split flips by market: Vello over-indexes in Finland and Sweden, while Facebook runs the majority in Netherlands, Canada and Poland. Which one fits depends far more on your market than on raw totals.

Head to head

Where each technology comes out ahead, by dimension

Metric
Vello
Facebook
Websites tracked
957
16,790,027Leads
Category
Widgets
Widgets
Markets it over-indexes
2
48
Strongest single market
Finland (687)
United States (1.4M)

Who leads each market

Share of the two technologies per country. The marker is Vello's 0% global share, so bars past it lean Vello.

VelloFacebook
🇩🇪Germany
944K
🇬🇧United Kingdom
601K
🇮🇹Italy
470.7K
🇫🇷France
501.4K
🇪🇸Spain
274.5K
🇺🇸United States
1.4M
🇳🇱Netherlands
401.9K
🇨🇦Canada
312.8K
🇵🇱Poland
301.5K
🇦🇺Australia
298.1K
🇧🇷Brazil
268.2K
🇮🇳India
237.5K
🇯🇵Japan
223.5K
🇷🇺Russian Federation
186.1K
Country reflects each site's detected country signal (primary country or ccTLD).

Where to build

Building an app, theme or agency around one technology? This is where its sites actually concentrate.

Vello

Build for Vello

Markets where Vello punches above its global share
🇫🇮Finland1%687 sites
🇸🇪Sweden0%7 sites
Facebook

Build for Facebook

Markets where Facebook is overwhelmingly the default
🇳🇱Netherlands100%401.9K sites
🇨🇦Canada100%312.8K sites
🇵🇱Poland100%301.5K sites
🇦🇺Australia100%298.1K sites
🇧🇷Brazil100%268.2K sites
🇮🇳India100%237.5K sites
🇯🇵Japan100%223.5K sites
Opportunity signal

United States is the most one-sided market in this comparison: 1.4M Facebook sites to 1 on Vello, a 100% split. For a new project there, the ecosystem, plugins and talent all point one way.

Which should you choose

A quick read based on reach and regional traction

VelloChoose Vello if

  • You sell into Finland and Sweden, where it has real traction.
  • You value where it concentrates its footprint over sheer volume.
  • Your team is already invested in the Vello stack.

FacebookChoose Facebook if

  • You operate in Netherlands, Canada and Poland, its heartland.
  • You want the larger install base (16.8M sites) and a bigger ecosystem.
  • Your team is already invested in the Facebook stack.

Export the websites behind either technology

Get the sites using Vello or Facebook with emails, socials and country filters.

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