Building a strong brand in 2025 goes far beyond having the right colors and tagline. Every business understands that brands are shaped by a series of complex campaigns and activities that defines how you appear in the public’s eye.
Yet, perhaps the first point brand strategist need to consider is whether your brand appears at all in the public’s eye. Brand visibility needs to be a foundation of your brand strategy, and this is just as important as the brand messaging.
That’s where strategies like link building come in handy. White link building is typically part of an SEO process, strategic link placements can also become key in shaping how others perceive your brand. The more a business is mentioned on trustworthy platforms, the more authoritative it becomes and the more algorithms learn to remember the brand.
For fatjoe, an SEO partner for brands wishing to expand their digital footprint, link building can not only position a brand online, but also shape its reputation.
Wondering how link building can help you bring your brand to the next level? Here, we review how fatjoe’s services are making it happen.
Link Building & Branding Strategy
It may not be obvious why the two are related. Ultimately, most businesses think of branding as something that revolves around visuals and messaging. But, nowadays, the scope of presence of a brand has evolved greatly. Over 8 in 10 customers do a search online before deciding to purchase from a brand.
All things considered, there are approximately 3.8 million Google searches every minute. While not all these may be related to your brand, how many visibility opportunities are you missing by not building an online brand presence? Your brand’s credibility depends on being seen by those who are searching for your services.
This is SEO, right? Absolutely. But beyond just SEO as an exercise of keyword ticking, there’s the core element that helps brands build a reputation and authority: Link building. High-quality backlinks do not just meet the needs of basic SEO assets. They are also a form of public, digital endorsement. Each link tells search engines that a website believes your brand is relevant, trustworthy, and reputable.
As such, you can’t possibly separate link building from your branding strategy.
Who is fatjoe & How Do They Fit Into Brand Strategy?
So, first things first, fatjoe is not a new name. In fact, they have been a part of the digital marketing industry since 2012. fatjoe launched as a no-nonsense link building service specifically designed to make life easier for marketing agencies and businesses alike.
In the span of over 10 years, fatjoe has grown to an international team of over 100+ experts, providing dedicated support to over 40,000 clients across the world. Link building remains a core product for brands in the USA, the UK, Australia, Asia, etc. What makes them particularly valuable from a branding perspective is the ability to deliver consistent visibility without overwhelming their clients with complicated processes or jargon.
They have a strong understanding of how branding strategy and link building campaigns can interact with each other, and more importantly, how link building can help shape more effective branding outcomes.
How fatjoe Uses Link Building To Boost Brand Visibility
fatjoe’s link building services are first designed for your SEO presence. But, as explained, they can shape how a brand is going to be perceived in the digital world.
Why? Because each placement becomes a trust signal that comes to boost the overall image of your business online. Each trust signal reinforces your brand expertise within its industry sector.
When it comes to link building, brands have options. The blogger outreach service creates a piece of content that places a brand on an established and relevant website with an engaged readership. You can use this specific service to appear in contexts where it matters because your potential audience will be there. Over time, this is a level of exposure that will build brand awareness and brand authority, while creating a backlink to your site.
Niche edits is an interesting link building service that enables fatjoe to place your brand within existing articles, so you can leverage the site authority to your benefit.
Finally, you can also ask for the infographic outreach, which maximizes shareability, so that your brand instantly comes in front of a broader audience who can refer to it as an expert.
All these services are, of course, part of an SEO strategy, but the positive impact they have on your brand’s digital image is considerable. The principle is simple. When your brand appears in a trusted environment, it becomes recognizable. The more appearances you receive, the more recognizable, memorable, and reputable your brand becomes, while also growing its SEO results. It’s a win for everyone.
Why Businesses Trust fatjoe with Brand Reputation Boosting Link Building
For a start, it’s worth mentioning that link building services are only one of the many deliverables you can get with fatjoe. Other services can help with content creation, PR visibility, and even direct SEO strategy with keyword research for example. So, for a brand looking to build a solid digital presence, it’s crucial to mix SEO with branding benefits. The best way to do that is to combine services.
For those who are still new to building a digital branded presence, you can be reassured in the knowledge that fatjoe has done it for many businesses already. They have a customer rating of 4.8 out of 5, which says all you need to know about customer satisfaction and the quality they deliver.
Branding strategies can be complex. So, when you work with fatjoe, you can enjoy working with someone who prioritizes straightforward communication and strategies. No jargon, no confusing services or projects. Everything is designed for clarity and easy decision-making process. You know what to expect from your orders and when to expect it.
Besides, they have a pretty fast turnaround, so for small brands looking to diversify their activities, it’s easy to move forward with high-quality, and highly relevant link building services.
What to Know Before You Pass An Order
Is fatjoe’s link building services for every brand? To some extent, yes, but for brands with specific niches, it may be tricky to find relevant link placements.
Additionally, it’s worth mentioning that while prices are on the affordable side, if you are after high-volume backlinks, this isn’t the right partner for you. fatjoe prefers quality over quantity, and this is reflected in their pricing.
