Marketing has always been a field that has looked for new ways to reach people in the places they are. From the advent of radio to the spread of television, and now through the digital landscape, brands stand out when they’re able to find a platform that their competitors aren’t using. As such, it’s always worth keeping an eye on the technology that not only improves your reach, but can give your marketing a whole new means of standing out.
Artificial Intelligence
While many technological developments have changed how we reach clients, artificial intelligence is changing everything, from how we develop content right up to how we carry out campaign targeting and scheduling. AI-powered tools can predict customer behavior, segment audiences, and optimize ad placements in real time. Meanwhile, chatbots powered by AI improve customer service, while recommendation engines personalize shopping experiences, increasing engagement and conversions. AI’s ability to analyze huge amounts of data is also making it increasingly valuable in social media and ad placement and timing strategies.
Drones
They’ve been around for a while now, but brands are still finding all manner of inventive ways to use drones for innovative digital marketing. High-tech options like the DJI Mini 5 Pro are becoming increasingly accessible, making it a lot easier for brands ot use them to showcase properties, events, or product launches from perspectives that traditional cameras cannot achieve.. Their unique photography and videography potential also gives them a unique use in marketing events, creating more dynamic and immersive experiences. When having a distinct visual identity is becoming increasingly important in marketing campaigns, drone photography can play a huge role in helping brands stand out.
Augmented And Virtual Reality
While evolving photography and videography technology might be able to capture reality in new and exciting ways, it’s also worth looking at the tools that are replacing the reality we interface with. For instance, real estate brands are increasingly using VR to create virtual walkthroughs, helping potential buyers get a better idea of properties before they set foot in them. Other brands use augmented reality to let consumers try on clothing, see what furniture might look like in their home, and otherwise interface with products digitally before they can get their hands on.
Data
Simply put, there is no marketing tool that’s changing the way we interface with customers more than data. Brands collect more data on customers, their preferences, behaviors, and demographics than ever before, and, as a result, are able to develop insights into who their target market is better than ever before, too. Real-time insights allow marketers to adjust messaging, optimize ad spend, and respond to trends instantly. Predictive analytics helps forecast demand, identify emerging opportunities, and reduce risks associated with new initiatives. In modern marketing, data-driven decision making is no longer optional; it’s part of business as standard.
Technology will always play a major role in the marketing methods of the moment. Aside from looking deeper into the technologies mentioned above, keep your ear to the ground for the latest developments, as well.
