Comparison Ad Lightning vs Google Publisher Tag
Ad Lightning
Google Publisher Tag
Website
Technology Description
Ad Lightning is the former name of Boltive, an industry leader in providing high-quality tools to publishers and ad exchanges. It is a privately held company which started in 2016. Ad Lightning operates in the field of advertising services. Its primary objective is to protect advertisers and publishers from bad ads through regular monitoring and auditing. Publishers and ad exchanges rely on Ad Lightning’s features to keep an eye out for bad ads and possible compliance violations. It provides powerful data and analytics, high-quality Ad tools, proprietary technology and customizable scoring methodology in order to ensure consistent high quality in the advertisements and receive a better Return Of Investment (ROI).
Google Publisher Tag (GPT) is a powerful ad-serving tool designed for web publishers to effectively manage and optimize ad placements on their websites. By integrating with Google Ad Manager, GPT enables dynamic ad targeting, responsive resizing, and advanced reporting, ensuring a seamless and efficient ad experience. GPT uses asynchronous JavaScript to ensure page content loads quickly, without hindering performance, and supports both desktop and mobile web platforms, making it versatile for diverse audiences. With GPT, publishers can make data-driven decisions to maximize their ad revenue and deliver a better user experience.
Website Count
4576
62516
Categories
Advertising
Advertising
Email Count
2
0
Mobile Count
9
2
Websites Name