Comparison Bazaarvoice vs Yotpo

Bazaarvoice is a company active in the field of software development. It was established in 2005. It is headquartered in Austin, Texas and has offices in North America, Europe and Australia. It is widely used by top brands and retailers around the world for the purpose of revenue generation. It provides a rich set of tools to help brands and retailers optimize the experience for customers throughout the customer journey. Bazaarvoice serves as a shopper engagement platform. Its approach is to serve as a strategic partner to businesses. It helps its user base with the growth of product sales and the launching of reviews. It helps users in the area of visual and social content.

Yotpo is a platform started in 2011 to provide brands with a wide range of solutions to help them increase and retain their customer base. It is mainly built for the purposes of eCommerce marketing. Yotpo helps eCommerce businesses get started with referral programs, and on-brand loyalty programs and it also helps them get more high-quality reviews. It provides a visual UGC for the purpose of brand enhancement. It is also used to create an optimized SMS marketing strategy. It also helps brands acquire social proof and high-intent traffic. It uses Artificial Intelligence to enhance the customer experience and craft a high-quality buyer journey. It is also available for integration with the marketing stack.