Comparison Facebook Pixel vs ExactMetrics

Facebook Pixel is a code which is widely used by website owners to build their audience base effectively. It enables users to analyse their audience reach and make improvements to their campaigns. It helps users understand the rate of conversion for cross-device ads as well. Facebook Pixel enables businesses to reach their target audience effectively. It allows for the ease of creating custom audiences through the Dynamic ads feature. Facebook pixel is designed to be used. It helps users track events based on different factors such as the number of times a page was viewed, the time spent on each page, the items added to the cart and the purchases made, among others.

ExactMetrics is a plugin based on Google Analytics. Its founders are Syed Balkhi and Chris Christoff. WordPress users widely use it. It was formerly known by the name ‘Google Analytics Dashboard for WordPress’ (GADWP). The plugin is used to simplify the process of analysis for new users. ExactMetrics offers fast-performing Google Analytics tracking features. It provides an informative dashboard for WordPress that provides data-driven insights through Google Analytics reports. It provides real-time statistics on visitors and offers detailed information. It also provides reliable insights for posts, products and pages. It provides Google Optimize for A/B testing and supports integrations with one 1-click.