Comparison Facebook Pixel vs Site Kit

Facebook Pixel is a code which is widely used by website owners to build their audience base effectively. It enables users to analyse their audience reach and make improvements to their campaigns. It helps users understand the rate of conversion for cross-device ads as well. Facebook Pixel enables businesses to reach their target audience effectively. It allows for the ease of creating custom audiences through the Dynamic ads feature. Facebook pixel is designed to be used. It helps users track events based on different factors such as the number of times a page was viewed, the time spent on each page, the items added to the cart and the purchases made, among others.

Site Kit is a plugin available for WordPress. It is made available by Google. It empowers users to learn more about their visitors and use the information for improving the performance of their websites. It provides convenience in the process of deployment and management of insights. It allows WordPress site owners to rely on critical Google tools to get accurate and reliable information. Site Kit provides easy-to-understand statistics on the dashboard. It comes with informative metrics for the site and individual posts. It supports the use of Google Search Console, Analytics, AdSense, PageSpeed Insights, Tag Manager and Optimize. It also provides convenience in the management of granular permissions.