Comparison Google AdSense vs AppNexus

Google AdSense is a popular program offered by Google to the publisher community. The program has been active in the advertising services industry since 2003. It is headquartered in Mountain View, California. It serves as a sophisticated tool to help publishers generate revenue from their websites with ease. It is known for its interactive and media-rich advertisements. Google AdSense enables publishers to target their audience effectively. It is also available for popular content management systems like WordPress, where it is implemented through the use of a Google AdSense Code and ID. It provides a user-friendly dashboard on its Google AdSense application as well.

AppNexus is the former name of the company known as ‘Xandr’. It is a privately held company based in New York. It has been active since 2007. Its name was changed in 2018. Xandr is a technology platform that operates in the field of advertising. It provides data and identity solutions, automation and technology features. It comes with services such as Xandr Invest, Xandr Curate and Xandr Monetize. Xandr Invest is aimed at automating transactions, defining the audience base and achieving unified reach. XandrCurate is aimed at control of market data and creation of an effective strategy. Xandr Monetize is aimed at strategic inventory management along with data-driven yield optimization.