Google Ads Conversion Tracking is a popular Google tool commonly used by businesses to gain access to detailed information about customer interaction with the ads displayed. It is available for free. It enables its users to gain access to vital information and empowers them to make data-backed decisions.

Google Ads Conversion Tracking also enables its users to target the right audience and increase the rate of conversion. It is available for viewing on the cross-device and cross-browser basis as well. Google Ads Conversion Tracking helps its users track website actions, phone calls and local actions effectively. It also adheres to strict security standards.

ExactMetrics is a plugin based on Google Analytics. Its founders are Syed Balkhi and Chris Christoff. WordPress users widely use it. It was formerly known by the name ‘Google Analytics Dashboard for WordPress’ (GADWP). The plugin is used to simplify the process of analysis for new users. 

ExactMetrics offers fast-performing Google Analytics tracking features. It provides an informative dashboard for WordPress that provides data-driven insights through Google Analytics reports. It provides real-time statistics on visitors and offers detailed information. It also provides reliable insights for posts, products and pages. It provides Google Optimize for A/B testing and supports integrations with one 1-click.

Comparison Google Ads Conversion Tracking vs ExactMetrics