Comparison Google Ads Conversion Tracking vs Google Analytics

Google Ads Conversion Tracking is a popular Google tool commonly used by businesses to gain access to detailed information about customer interaction with the ads displayed. It is available for free. It enables its users to gain access to vital information and empowers them to make data-backed decisions. Google Ads Conversion Tracking also enables its users to target the right audience and increase the rate of conversion. It is available for viewing on the cross-device and cross-browser basis as well. Google Ads Conversion Tracking helps its users track website actions, phone calls and local actions effectively. It also adheres to strict security standards.

Google Analytics is a free Google service used by businesses to gain insight into their business performance. Its objective is to help businesses optimize their ROI. It mainly takes a customer-centric approach to its measurement. Google Analytics is available for use across different devices and platforms. Google Analytics also relies on machine learning to provide accurate predictions. It comes with built-in automation and modelling capabilities. It is available for integration with different Google tools and services. It is known for its user-friendly interface and fast analysis of data. It also allows its users to share detailed reports with ease.