Comparison Google Publisher Tag vs AppNexus

Google Publisher Tag (GPT) is a powerful ad-serving tool designed for web publishers to effectively manage and optimize ad placements on their websites. By integrating with Google Ad Manager, GPT enables dynamic ad targeting, responsive resizing, and advanced reporting, ensuring a seamless and efficient ad experience. GPT uses asynchronous JavaScript to ensure page content loads quickly, without hindering performance, and supports both desktop and mobile web platforms, making it versatile for diverse audiences. With GPT, publishers can make data-driven decisions to maximize their ad revenue and deliver a better user experience.

AppNexus is the former name of the company known as ‘Xandr’. It is a privately held company based in New York. It has been active since 2007. Its name was changed in 2018. Xandr is a technology platform that operates in the field of advertising. It provides data and identity solutions, automation and technology features. It comes with services such as Xandr Invest, Xandr Curate and Xandr Monetize. Xandr Invest is aimed at automating transactions, defining the audience base and achieving unified reach. XandrCurate is aimed at control of market data and creation of an effective strategy. Xandr Monetize is aimed at strategic inventory management along with data-driven yield optimization.