Comparison Hotjar vs ExactMetrics

Hotjar is an IT company based in St Julian’s, Malta. It was founded in 2014. It offers in-depth information on user behaviour and helps businesses make improvements to product experiences. Hotjar operates as a remote company and works with clients from around the world. It specialises in the area of analytics and conversion rate optimization. It makes use of interactive heatmaps to help its clients gain a better understanding of visitor behaviour. It gathers information from surveys and feedback polls as well. It offers rich insights through its analytics. Hotjar is mainly data-driven and it offers visitor recordings and detailed conversion funnel reports to further empower businesses to make changes to their strategies.

ExactMetrics is a plugin based on Google Analytics. Its founders are Syed Balkhi and Chris Christoff. WordPress users widely use it. It was formerly known by the name ‘Google Analytics Dashboard for WordPress’ (GADWP). The plugin is used to simplify the process of analysis for new users. ExactMetrics offers fast-performing Google Analytics tracking features. It provides an informative dashboard for WordPress that provides data-driven insights through Google Analytics reports. It provides real-time statistics on visitors and offers detailed information. It also provides reliable insights for posts, products and pages. It provides Google Optimize for A/B testing and supports integrations with one 1-click.