Comparison Hotjar vs MonsterInsights

Hotjar is an IT company based in St Julian’s, Malta. It was founded in 2014. It offers in-depth information on user behaviour and helps businesses make improvements to product experiences. Hotjar operates as a remote company and works with clients from around the world. It specialises in the area of analytics and conversion rate optimization. It makes use of interactive heatmaps to help its clients gain a better understanding of visitor behaviour. It gathers information from surveys and feedback polls as well. It offers rich insights through its analytics. Hotjar is mainly data-driven and it offers visitor recordings and detailed conversion funnel reports to further empower businesses to make changes to their strategies.

MonsterInsights is a plugin used by businesses on their WordPress websites. It is a plugin designed specifically for the purpose of analytics. It is noted for being user-friendly. It is known to provide informative analytics in real time. It is designed to be fully GDPR-friendly as well. MonsterInsights also offers high-quality e-commerce reports and user-behaviour reports to help businesses optimize their website performance and meet their goals. MonsterInsights supports users in meeting their SEO goals and offers informative and accurate SEO ranking reports as well. MonsterInsights is known for its sophisticated affiliate link & ads tracking feature as well. It is designed to be easy to set up and doesn’t require knowledge of coding.