Comparison Hotjar vs Site Kit

Hotjar is an IT company based in St Julian’s, Malta. It was founded in 2014. It offers in-depth information on user behaviour and helps businesses make improvements to product experiences. Hotjar operates as a remote company and works with clients from around the world. It specialises in the area of analytics and conversion rate optimization. It makes use of interactive heatmaps to help its clients gain a better understanding of visitor behaviour. It gathers information from surveys and feedback polls as well. It offers rich insights through its analytics. Hotjar is mainly data-driven and it offers visitor recordings and detailed conversion funnel reports to further empower businesses to make changes to their strategies.

Site Kit is a plugin available for WordPress. It is made available by Google. It empowers users to learn more about their visitors and use the information for improving the performance of their websites. It provides convenience in the process of deployment and management of insights. It allows WordPress site owners to rely on critical Google tools to get accurate and reliable information. Site Kit provides easy-to-understand statistics on the dashboard. It comes with informative metrics for the site and individual posts. It supports the use of Google Search Console, Analytics, AdSense, PageSpeed Insights, Tag Manager and Optimize. It also provides convenience in the management of granular permissions.