Comparison Integral Ad Science vs Google Publisher Tag

Integral Ad Science is a company based in New York. It was founded in 2009. It is regarded as a global leader in the digital advertisement industry. It works with brands, agencies, publishers, platforms and partners to deliver innovative ad tech solutions. Its objective is to address the common issues faced in the digital media industry, improve viewability and ensure impactful impressions. Integral Ad Science provides high-quality solutions for desktop and mobile devices of different screen sizes. Its solutions are categorized by product types. Its solutions include ad fraud, brand safety, streamlining of workflows, campaign activation for mobile and in-app along with comprehensive reporting.

Google Publisher Tag (GPT) is a powerful ad-serving tool designed for web publishers to effectively manage and optimize ad placements on their websites. By integrating with Google Ad Manager, GPT enables dynamic ad targeting, responsive resizing, and advanced reporting, ensuring a seamless and efficient ad experience. GPT uses asynchronous JavaScript to ensure page content loads quickly, without hindering performance, and supports both desktop and mobile web platforms, making it versatile for diverse audiences. With GPT, publishers can make data-driven decisions to maximize their ad revenue and deliver a better user experience.