Comparison Matomo Analytics vs MonsterInsights

Matomo Analytics is an analytics platform known for its rich set of features. It is fully open source and is available for free. It is based on PHP and MySQL. It is available for installation on the webserver. It is known for offering a high level of data privacy protection and complete data ownership. Matomo Analytics is available as a free cloud trial for 21 days. Matomo Analytics offers ease through its Google Analytics Importer. It also provides secure tracking of personal data as per privacy laws. It comes with no data limitations. It provides reliable reporting and gives users access to actionable insights as well. It also supports customization and extensibility.

MonsterInsights is a plugin used by businesses on their WordPress websites. It is a plugin designed specifically for the purpose of analytics. It is noted for being user-friendly. It is known to provide informative analytics in real time. It is designed to be fully GDPR-friendly as well. MonsterInsights also offers high-quality e-commerce reports and user-behaviour reports to help businesses optimize their website performance and meet their goals. MonsterInsights supports users in meeting their SEO goals and offers informative and accurate SEO ranking reports as well. MonsterInsights is known for its sophisticated affiliate link & ads tracking feature as well. It is designed to be easy to set up and doesn’t require knowledge of coding.