Comparison Matomo Analytics vs Site Kit

Matomo Analytics is an analytics platform known for its rich set of features. It is fully open source and is available for free. It is based on PHP and MySQL. It is available for installation on the webserver. It is known for offering a high level of data privacy protection and complete data ownership. Matomo Analytics is available as a free cloud trial for 21 days. Matomo Analytics offers ease through its Google Analytics Importer. It also provides secure tracking of personal data as per privacy laws. It comes with no data limitations. It provides reliable reporting and gives users access to actionable insights as well. It also supports customization and extensibility.

Site Kit is a plugin available for WordPress. It is made available by Google. It empowers users to learn more about their visitors and use the information for improving the performance of their websites. It provides convenience in the process of deployment and management of insights. It allows WordPress site owners to rely on critical Google tools to get accurate and reliable information. Site Kit provides easy-to-understand statistics on the dashboard. It comes with informative metrics for the site and individual posts. It supports the use of Google Search Console, Analytics, AdSense, PageSpeed Insights, Tag Manager and Optimize. It also provides convenience in the management of granular permissions.