Comparison RateParity vs AddThis

RateParity is a pricing strategy adopted by hotels and hospitality service providers, ensuring consistent room rates across multiple distribution channels. It aims to create a leveled playing field for both hotels and online travel agencies, while avoiding potential guest dissatisfaction attributed to disparities in rates. By maintaining price consistency, RateParity protects a hotel's brand image, fosters customer loyalty, and stimulates direct bookings. Nevertheless, its impact remains a subject of debate due to concerns regarding price-fixing and limitations on price competition that may result in higher consumer costs.

AddThis is a privately held company founded in 2004. It is an industry leader in the field of website marketing tools. It works on an artificial platform known as the AddThisAudience Intelligence platform. It offers a wide range of share buttons such as share buttons and follow buttons. Its share buttons include a floating share bar, inline share buttons, extending share buttons and a share button popup. Its follow buttons are available for free and can be customized and used for analytics as well. AddThis also provides a link promotion popup and slider along with a list building popup and slider. It is available as a CMS plugin for popular platforms like WordPress.