Comparison Salesforce Interaction Studio vs Sailthru

Salesforce Interaction Studio is a popular Salesforce service provided for the purpose of optimization of marketing. It is known for its sophisticated and reliable personalization and interaction management solution. It works mainly in real-time and helps businesses with promotions on different channels. Salesforce Interaction Studio helps businesses increase the level of customer satisfaction through the personalization of website experience and emails at open times. It comes with an easy-to-use Marketing Cloud Journey Builder as well. It also offers reliable data and analytics, along with a scope for A/B testing. Salesforce Interaction Studio is also known for its sophisticated Interaction Studio Connector for Sales and Service Cloud.

Sailthru is a company known for offering services in the field of advertising services. Its client base mainly comprises retail and media companies. It has been active since 2008 and is based in New York, USA. Its objective is to help enhance the communication quality between businesses and customers in order to increase the rate of customer retention and reduce acquisition costs effectively. Sailthru is known for its expertise in behaviourally targeted communications. Sailthru is known to place emphasis on multichannel personalization. It helps save time through its reliable marketing automation as well. It provides scope for multi-channel campaign management as well.