Shopify vs WooCommerce
A side by side look at reach, regional footprint and where each ecommerce technology actually wins, built from live detections across millions of websites.
The short version. WooCommerce has roughly 5.8x more sites overall (968.9K vs 5.6M). But the split flips by market: Shopify over-indexes in New Zealand, United States and Canada, while WooCommerce runs the majority in Iran, Russian Federation and Poland. Which one fits depends far more on your market than on raw totals.
Head to head
Where each technology comes out ahead, by dimension
Who leads each market
Share of the two technologies per country. The marker is Shopify's 15% global share, so bars past it lean Shopify.
Where to build
Building an app, theme or agency around one technology? This is where its sites actually concentrate.
Build for Shopify
Build for WooCommerce
Germany is the most one-sided market in this comparison: 372.4K WooCommerce sites to 23.7K on Shopify, a 94% split. For a new project there, the ecosystem, plugins and talent all point one way.
Which should you choose
A quick read based on reach and regional traction
Choose Shopify if
- ✓You sell into New Zealand, United States and Canada, where it has real traction.
- ✓You value where it concentrates its footprint over sheer volume.
- ✓Your team is already invested in the Shopify stack.
Choose WooCommerce if
- ✓You operate in Iran, Russian Federation and Poland, its heartland.
- ✓You want the larger install base (5.6M sites) and a bigger ecosystem.
- ✓Your team is already invested in the WooCommerce stack.
Export the websites behind either technology
Get the sites using Shopify or WooCommerce with socials, country and industry filters.