Comparison Smart Ad Server vs AppNexus

Smart Ad Server is a company created in 2001. It has been active in the advertising industry and has been created within a premium publisher. It has 20 offices located in different parts of the world. Its user base mainly comprises publishers and advertisers. Smart Ad Server provides publishers with high-quality solutions such as Ad Server + SSP along with the unified auction. It also comes with capabilities such as video, mobile, data activation and private marketplace. It also provides high-quality solutions for buyers such as contextual intelligence and DSP. It also offers buyers auction packages and managed campaigns.

AppNexus is the former name of the company known as ‘Xandr’. It is a privately held company based in New York. It has been active since 2007. Its name was changed in 2018. Xandr is a technology platform that operates in the field of advertising. It provides data and identity solutions, automation and technology features. It comes with services such as Xandr Invest, Xandr Curate and Xandr Monetize. Xandr Invest is aimed at automating transactions, defining the audience base and achieving unified reach. XandrCurate is aimed at control of market data and creation of an effective strategy. Xandr Monetize is aimed at strategic inventory management along with data-driven yield optimization.