Comparison Trustpilot vs Yotpo

Trustpilot is a company operating in the technology, information and internet industry. It was launched in 2007. It is an industry leader in the area of online reviews. It is known for its trustworthy and easy-to-use platform. It enables consumers to share their experiences with ease. It is available for a wide range of categories such as banks, travel insurance, furniture stores, jewellery stores, clothing stores, insurance agencies and real estate agents. Trustpilot performs a collection of service reviews and publishes them. It helps brands improve their SEO rankings as well. It has many review invitation methods to choose from. It allows businesses to be easily discoverable by consumers interested in a particular niche or category.

Yotpo is a platform started in 2011 to provide brands with a wide range of solutions to help them increase and retain their customer base. It is mainly built for the purposes of eCommerce marketing. Yotpo helps eCommerce businesses get started with referral programs, and on-brand loyalty programs and it also helps them get more high-quality reviews. It provides a visual UGC for the purpose of brand enhancement. It is also used to create an optimized SMS marketing strategy. It also helps brands acquire social proof and high-intent traffic. It uses Artificial Intelligence to enhance the customer experience and craft a high-quality buyer journey. It is also available for integration with the marketing stack.