Etsy Link vs Facebook
A side by side look at reach, regional footprint and where each link technology actually wins, built from live detections across millions of websites.
The short version. Facebook has roughly 97x more sites overall (172.5K vs 16.8M). But the split flips by market: Etsy Link over-indexes in United Kingdom, while Facebook runs the majority in Japan, Korea and Argentina. Which one fits depends far more on your market than on raw totals.
Head to head
Where each technology comes out ahead, by dimension
Who leads each market
Share of the two technologies per country. The marker is Etsy Link's 1% global share, so bars past it lean Etsy Link.
Where to build
Building an app, theme or agency around one technology? This is where its sites actually concentrate.
Build for Etsy Link
Build for Facebook
United States is the most one-sided market in this comparison: 1.4M Facebook sites to 13.6K on Etsy Link, a 99% split. For a new project there, the ecosystem, plugins and talent all point one way.
Which should you choose
A quick read based on reach and regional traction
Choose Etsy Link if
- ✓You sell into United Kingdom, where it has real traction.
- ✓You value where it concentrates its footprint over sheer volume.
- ✓Your team is already invested in the Etsy Link stack.
Choose Facebook if
- ✓You operate in Japan, Korea and Argentina, its heartland.
- ✓You want the larger install base (16.8M sites) and a bigger ecosystem.
- ✓Your team is already invested in the Facebook stack.
Export the websites behind either technology
Get the sites using Etsy Link or Facebook with socials, country and industry filters.