Publii vs Wix
A side by side look at reach, regional footprint and where each cms technology actually wins, built from live detections across millions of websites.
The short version. Wix has roughly 8676x more sites overall (299 vs 2.6M). But the split flips by market: Publii over-indexes in Luxembourg, Germany and Philippines, while Wix runs the majority in Brazil, Austria and Japan. Which one fits depends far more on your market than on raw totals.
Head to head
Where each technology comes out ahead, by dimension
Who leads each market
Share of the two technologies per country. The marker is Publii's 0% global share, so bars past it lean Publii.
Where to build
Building an app, theme or agency around one technology? This is where its sites actually concentrate.
Build for Publii
Build for Wix
United States is the most one-sided market in this comparison: 259.5K Wix sites to 6 on Publii, a 100% split. For a new project there, the ecosystem, plugins and talent all point one way.
Which should you choose
A quick read based on reach and regional traction
Choose Publii if
- ✓You sell into Luxembourg, Germany and Philippines, where it has real traction.
- ✓You value where it concentrates its footprint over sheer volume.
- ✓Your team is already invested in the Publii stack.
Choose Wix if
- ✓You operate in Brazil, Austria and Japan, its heartland.
- ✓You want the larger install base (2.6M sites) and a bigger ecosystem.
- ✓Your team is already invested in the Wix stack.
Export the websites behind either technology
Get the sites using Publii or Wix with socials, country and industry filters.