Question 1

What is OpenX and what does it provide?

Accepted Answer

OpenX is an ad exchange platform that helps publishers and advertisers maximize their revenue by providing them with enhanced ad management and optimization tools. It offers a variety of services including real-time bidding, private marketplaces, and programmatic direct options, which enable effective management and distribution of digital advertisements to targeted audiences.

Question 2

What types of ad formats does OpenX support?

Accepted Answer

OpenX supports a wide range of ad formats, including display, video, mobile, and native ads. They offer various ad sizes and placements to optimize the ad experience across different devices and platforms. This allows publishers and advertisers to create engaging ad experiences and reach their target audiences effectively.

Question 3

How does OpenX ensure ad quality and brand safety?

Accepted Answer

OpenX has a comprehensive set of policies, tools, and partnerships in place to maintain a high standard of ad quality and brand safety throughout its marketplace. They have established partnerships with third-party verification and viewability vendors, which helps to prevent ad fraud, malware, and non-human traffic. OpenX also continuously evaluates ads to ensure compliance with industry standards, regulations, and their own guidelines.

Question 4

How does OpenX's real-time bidding (RTB) work?

Accepted Answer

Real-time bidding (RTB) in OpenX is an automated process through which advertisers bid on ad inventory available across publisher sites in real-time. Once the publisher's ad request reaches the OpenX ad exchange, multiple advertisers compete for the right to display their ad on the publisher's site. OpenX then selects the highest bidder, whose ad gets displayed, ensuring maximum yield for the publisher and efficient ad spend for the advertiser.

Question 5

Can I use OpenX with other monetization platforms or ad networks?

Accepted Answer

Yes, OpenX is designed to be compatible with and complement other monetization platforms and ad networks. By integrating OpenX with other ad management solutions or networks, publishers can effectively manage and optimize their ad inventory, enhancing their revenue streams and providing advertisers with more extensive reach and targeting opportunities.

Websites using OpenX

Alternatives to OpenX

Todd Dunsmore

Robert Kaene

Mad Singers

Yana L

Nicholas Altimore

Chris Richards

Discover what your competitors are hiding — with Fulio today.