Prebid

Prebid

Advertisingยทprebid.org โ†—

Prebid is an independent organization working in the industry of technology. It was launched in 2015. It is headquartered in New York, USA. It is fully open-source and free-to-use. It offers simplicity in the header bidding process through its open tech layer. Prebid offers a web-based header bidding solution suitable for use by publishers around the world. It comes with a Prebid server available for the cloud. It also offers a small-sized SDK enabling the app. It offers support for the use of a wide range of formats. It also offers user-friendly tools and informative analytics for the optimization of setup. It offers over 250 demand partners.

38,087
websites using Prebid
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Websites using Prebid by countrymarket share ยท top 8 countries
๐Ÿ‡บ๐Ÿ‡ธUnited States
5.3%
๐Ÿ‡ท๐Ÿ‡บRussian Federation
2.3%
๐Ÿ‡จ๐Ÿ‡ฟCzechia
2.3%
๐Ÿ‡ฌ๐Ÿ‡งUnited Kingdom
2.3%
๐Ÿ‡ฉ๐Ÿ‡ชGermany
2.1%
๐Ÿ‡ฎ๐Ÿ‡นItaly
1.8%
๐Ÿ‡ซ๐Ÿ‡ทFrance
1.5%
๐Ÿ‡ง๐Ÿ‡ทBrazil
1.2%
0%1.5%3%4.5%6%
Websites using Prebid by industrydetected industries
Technology & Computing ยท 25%Entertainment ยท 22%Movies & TV ยท 20%Marketing & Advertising ยท 13%Education ยท 11%Print & Publishing ยท 10%MARKETSHARE
Technology & Computing25%
Entertainment22%
Movies & TV20%
Marketing & Advertising13%
Education11%
Print & Publishing10%

Websites using Prebid

showing 25 of 38,087
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Frequently asked

What is Prebid?โ€บ
Prebid is an open-source technology solution created by AppNexus that enables publishers to implement and manage header bidding, ensuring a fair auction and offering better ad revenue opportunities. It supports multiple demand partners, ad networks, and ad exchanges to compete in real-time for the publisher's ad inventory.
How does header bidding work in Prebid?โ€บ
Header bidding with Prebid involves creating and adding a Prebid.js library on the publisher's website. The library requests bids from various demand partners, ad networks, and ad exchanges when a user visits the site. The highest bidder wins and serves their ad to the user, resulting in increased ad revenue for publishers.
Can Prebid be used on mobile or video ads?โ€บ
Yes, Prebid supports various ad formats, including display, native, video, and mobile (both in-app and mobile web). It offers flexible solutions to help publishers increase ad revenue across all ad formats and platforms.
Is Prebid compatible with Google Ad Manager (formerly known as DFP)?โ€บ
Yes, Prebid works seamlessly with Google Ad Manager and other popular ad servers. It integrates into the ad server setup, allowing demand partners to compete in real-time alongside other direct campaigns or programmatic deals, maximizing ad revenue for publishers.
What are the costs involved in using Prebid?โ€บ
Prebid is an open-source solution, which means it is free to use for publishers. However, some demand partners and support vendors may charge fees for their services. Publishers should refer to individual partner websites or support documentation for any fees associated with their use.

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